For once, I’m
going to cut straight to the point, today I will be writing about how 3
companies are helping change the way event organisers in Ireland become more
profitable, more cost efficient, attract more participants & generally
maximise their potential.
The
solution I am recommending is a no brainer, work with 3 giants in the events
industry & become the event organiser you always wanted to be.
RunIreland.com, The ACTIVE Network & JustGiving have joined forces to give
you the optimum platform for you to make your event a success. Imagine
generating more participation through marketing exposure, Managing your
participants through the best entry system on the market & then turning
your participants into fundraisers as soon as they sign up.
RunIreland.com
My personal
pride and joy. I’ve seen R.I. grow ten fold over the past five years to where
it is today – a website with over 600,000 unique visitors in the last 12
months, former winner of the prestigious Eircom Spider Awards (biggest online
community voted for by the public) & the go to place for runners in Ireland
to find the events they love to do.
What does
working with us mean? Rather than just having a simple listing on the calendar,
take advantage of utilising ACTIVE’s new entry system ACTIVEworks Endurance to
unlock whole new channels of marketing support. Whether its Facebook posts,
tweets, press releases, monthly newsletters, we are to help spread the word for
organisers who work with us.
ACTIVE Network
A few years
back before we partnered with ACTIVE and I moved to London to work in ACTIVE
HQ, It’s what I always aspired to do. I remember looking at ACTIVE from the
outside and being blown away, the innovation, the product development, the team
structure all combined to make me dream of one day working with a company on
ACTIVE’s level, I guess dreams do come true. The vision we have as a company is
to make the world a more ACTIVE place and through our state of the art online
registration systems and participant management technology, that’s exactly what
we are doing.
Many
organisers might just want the basic run of the mill excel download of entries
that some of the other service suppliers in Ireland provide. That’s all fine
and dandy but at the end of the day, if you can work on the same platform as
the likes of IRONMAN & Electric Run for the same price, with much more
tools, functionalities and support.. why not have a look? It’s no surprise that
ACTIVE are the market leaders in the U.S. but also in Ireland.
Between our
sales team, our Account Management Team, Technical Support Specialists and
Marketing Experts - This is what we do, this is what we live and breathe.
JustGiving
The online
fundraising technology company who are already growing in stature in Ireland. Having
spent a couple of hours over at the breath-taking JustGiving offices last week
discussing Ireland & the Irish events market place, a few of things stood out
to me from their team:
- -
They
are the best at what they do.
- -
They
are industry experts in the charity and fundraising market
-
-They
are the only one with the innovation and market leading technology development as
ACTIVE & ACTIVEworks Endurance
-
-They
are 100% driven, dedicated and focussed on delivering their product and service
to improve the way Irish events raise more money for their chosen charity
We sat back
and had a chat, we wanted to align JG, ACTIVE and R.I. to give our event
organisers a platform they cannot refuse.
What did we
come up with? The answer is simple: RunIreland is the vehicle which drives
participants to your event, from there they register with ease and are managed
through ACTIVEworks Endurance & from there directed to optionally set up a
fundraising page on JustGiving. More entries, more power & more money
raised – win, win, win.
More to
come on this, watch this space!
As always
thank you for reading.
Adam
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